Personal brands matter to everyone, not just startup founders and public speakers. In the age of social media, every employee owns a unique personal brand, and most employees want to grow those brands to boost their careers.
As the boss, you can help your team members accomplish that goal by providing the guidance and opportunities they need to flourish. Even if you invest in people who eventually leave your company to pursue other passions, they’ll remember the help you provided and speak highly of your brand to others in their network. That positive word-of-mouth advertising could pay major dividends down the road.