I love the phrase that appearances are not always what they appear to be. That is so true in the marketing world. In this world, it’s our job to sell and promote – and some use smoke and mirrors to make it work.
There’s an emerging trend in the marketing world – specialists over the traditional agency. Agencies – marketing and advertising – are seeing a nationwide decline in favor of marketing being moved in-house or outsourced to specialists who work with strategic partners. We, of course, fall in the latter of that.
