The numbers do not lie: according to the restaurant union, only in the State of Mexico before the pandemic there were 70 thousand restaurants registered, which generated 340 thousand direct jobs; however, 10,000 units have definitively closed, with a loss of at least 50,000 direct jobs.
The sector is debated in options that seem impossible: open or close, operate or die. In my experience as the founder of Justo , my first advice is: stop looking at the horizon hoping that everything will return to where you left it. As much as this situation seems like a pause, there are businesses and entrepreneurs willing to move forward, with enthusiasm, optimism, the ability to learn and adapt.
