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Ready to Rebrand? Don’t Make These 10 Mistakes

September 11, 2018

A successful rebrand is a tricky thing. Do it well, and you set your brand up for a successful future. Do it poorly, and you become a punchline on the Internet (RIP to the infamous Gap logo that lasted exactly a week).

While many people find a branding mishap to be entertaining, we know what a tragedy it is. The cost of a rebrand is hefty in time, money, and energy. When it doesn’t work, it’s everyone’s loss.

Unfortunately, it’s easy for these types of projects to go off the rails. No matter how prepared you think you are, there are plenty of pitfalls, both small and big, that can sabotage your rebrand—without you even realizing it.

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