As marketers start to plan for the coming year, there are a few key referral marketing strategies and notable social media trends to consider. How are you leveraging the power of word-of-mouth with your customers? Are you running multiple programs, like affiliate and influencer campaigns? Are you using new platforms like Tik-Tok? Are you engaging partners to expand your reach?
The best kept secret of most successful word-of-mouth marketing campaigns is to treat your programs just as you would any other high-value customer acquisition channel — invest in process, expertise, and technology while incorporating it into every aspect of your marketing strategy. While that isn’t the case for marketing trends that your team is testing out, let’s dive into long-term strategies that are proven to directly affect the bottomline – like, referral marketing.
