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Rich Rao of Meta – Messaging Growing Even More Important to SMBs for Building Relationships With Customers

There’s a lot of announcements coming out this week with it being National Small Business Week. A number of them came from Meta, including things like:

  • Native Ad Creation: Businesses can now leverage native ad creation in WhatsApp Business App and no longer need to switch apps to complete them
  • Quote Request on Instagram: People can now request a quote from select businesses on Instagram, following a questionnaire that appears before starting a conversation.
  • Marketing Messages in MBS: Meta is testing a new capability that will allow businesses to send promotional message campaigns via Messenger to customers who opt-in

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