The checkout counter is considered prime real estate in any retail environment, because every customer who is buying something will come face-to-face with product displays in this area. But, just because your product is located on the checkout counter does not mean it will automatically sell. The display still has to be powerful enough to make an impact on customers who walk by. Here are some of the rules of effective checkout counter displays that grocery store distributors, retailers, and manufacturers live by:
Use every inch of space.
Some retailers have larger countertops than others, but if you’re stuck with a small space, it’s up to you to maximize every inch of it.
