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Secure UX based on customer data can be a big advantage in a recession

March 9, 2023

It’s not exactly a secret that a recession is very likely. Signs, unfortunately, do point to a tough road ahead. For B2C companies, especially ones that sell products that likely fall under discretionary spending labels, it’s going to hit hard.

Each sale will be harder to come by and will require more effort and resources to close as shoppers become pickier with purchasing decisions. This means that companies will have to work harder than ever to secure a sale or risk losing even more profits. Not ideal in a recession.

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