In fact, Corporate Visions research found that the majority of companies aren’t satisfied with their ability to tell an executive-level story.
- 67 percent say they’re underperforming at getting executive-level prospects to buy now rather than later
- Only 39 percent are confident in their ability to build a meaningful business and financial case to justify a decision
These are big issues, considering that 80 percent of your deals will require a VP or higher-level signoff. Without executive buy-in, your deals stall, you lose momentum, and your close rates plummet.