The internet is increasingly mobile! In 2020, more people own a smartphone than a toothbrush and we’re spending almost three hours a day glued to their tiny screens.
What does this mean for business?
Users want mobile responsive content they can interact with on-the-go and they want it to be as good as other online content.
While you’d be forgiven for thinking this is a B2C problem, research suggests B2B buyers increasingly want their B2B buying experience to be comparable to the one they get as a consumer.
