The holiday outlook for retailers is merry and bright: The National Retail Federation expects holiday retail sales in November and December to increase between 4.3% and 4.8% over 2017, while Deloitte predicts growth of 5% to 5.6% compared to last year. What’s more, 88% of consumers in a survey by Natural Insight intend to shop in stores this holiday season.
Cyber Week (the Tuesday before Thanksgiving through Cyber Monday) will account for 40% of the season’s sales. But since 47% of holiday shopping will happen before December, don’t wait until after Thanksgiving to pull out all the stops.
