Marketers and the general public have one thing in common: we love a good comeback. And this time of year, we’re all trying to shake our bad habits, and magically reemerge as the very best version of ourselves in January.
While the shiny resolutions fill us with hope of a more productive and joyful year to come, we often dream too big, or set a goal that we don’t have a plan in place to help us accomplish.
In fact, 80 percent of us will abandon our resolutions by February, which can feel like a failure to meet your goal. And it also means we’re throwing away a whole month of hard work and progress.
