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4 Valentine’s Day 2019 Tips for Affiliate Marketing

February 8, 2019

Valentine’s Day is coming up fast and there will be many dollars spent to prove that love is real. How much? Over $18 billion, according to the National Retail Federation, over $136 dollars per person. That’s a lot of love-shopping that your affiliate program can capitalize on with the right strategy. To help out, here are our tips on how you can (make) bank on love.

1. Try “Him & Hers” Messaging in Your Marketing

We’ll tread lightly here: men and women are different… when it comes to Valentine’s Day spending. Of that $18 billion above, men’s spending accounts for 65% of it, spending on average $210 compared to women spending $127. And there are obvious differences in what they buy for each other. Men buy more jewelry and clothes, women buy more dinners out.

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