Valentine’s Day is coming up fast and there will be many dollars spent to prove that love is real. How much? Over $18 billion, according to the National Retail Federation, over $136 dollars per person. That’s a lot of love-shopping that your affiliate program can capitalize on with the right strategy. To help out, here are our tips on how you can (make) bank on love.
1. Try “Him & Hers” Messaging in Your Marketing
We’ll tread lightly here: men and women are different… when it comes to Valentine’s Day spending. Of that $18 billion above, men’s spending accounts for 65% of it, spending on average $210 compared to women spending $127. And there are obvious differences in what they buy for each other. Men buy more jewelry and clothes, women buy more dinners out.