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5 Ways to Turn First-Time Customers Into Return Customers

February 22, 2019

It’s no secret repeat business is critical to success; still, many businesses commit the bulk of their marketing budgets to customer acquisition rather than customer retention. Acquiring new customers is certainly important, but consider this: It costs five times more to attract a new customer versus retaining an existing customer, and increasing your customer retention rate by just five percent can yield a 25 to 95 percent increase in profits.

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