The holiday season is officially upon us.
If you haven’t already planned your holiday strategy, now is the time!
Don’t fret, we’ve got you covered.
This article will walk you through the steps you need to take to ensure that you’re ready to hit the ground running with your holiday efforts.
1. Review Last Year’s Results
Performing a postmortem on last year’s results can be a great place to start.
- Which channels and campaign types worked that should be revisited?
- Which creative was most impactful?
- What audiences performed best?
- Which promotions drove the most purchases?
