Interactive content is highly effective because it connects users with a brand on multiple levels. Interactive marketing provides a creative and unique experience that is personalized to each user — this means it keeps their attention longer, it increases excitement and they’ll be more likely to seek it out.
One defining element of interactive marketing is that it gives users some control or influence over their experience, making this content more personal and memorable. Today, many brands are offering interactive-content marketing campaigns that seek to enhance customers’ experiences, boost their engagement, gain more followers and ultimately grow a brand’s customer base.
