Planning for a successful website design can be daunting. Having a detailed strategy that guides your process from start to finish can keep your project on track and ensure that your website design remains aligned with your overall business goals.
Here are our tips for strategizing a successful website design.
1. Create and Understand Your Buyer Personas
By now, you’ve likely heard this advice before, but creating buyer personas should be one of your first priorities when beginning any marketing project for your brand. Buyer personas help you understand and identify your website’s audience, and that means you can guide the content and design of the site to speak to their specific challenges and meet their needs.
