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B2B Marketing Strategy: 5 Ways to Contend with Content Development

February 28, 2019

These represent the array of responses Launch Marketing has often heard over the years working with clients to develop marketing plans that feature a consistent cadence of content development and distribution.

When one looks at the details of a plan that calls for 70 blog posts, 8 unique webinars, 12 newsletters, 4 eBooks, 5 white papers plus a dizzying number of supportive emails, social media posts, PR elements and countless one-off content needs (phew!) it’s easy to get overwhelmed.

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