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How to make co-innovation work for your business

May 24, 2022

Like innovation before it, co-innovation is quickly becoming both corporate buzzword and gospel. By partnering with tech companies to harness the power of emerging technologies like artificial intelligence and big data, co-innovation has been heralded as essential to future success – especially for businesses that exist outside of the digital realm.

But before companies rush to embrace this growing trend in corporate America, they would be well served to keep a few key principles in mind when it comes to co-innovation, lest they fall prey to shiny, new capabilities that look great on paper but can’t be implemented or scaled in reality.

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