Thanks to your content marketing, your audience have a well-rounded, broadly accurate view of who you are and what you do. They like the way you’re helpful without getting in their faces; you’re on their list of sources when they need information. And your flow of articles, blogs, infographics and slideshares means you’re always marking the route as they trundle down the customer journey.
But there’s another plus to a great content marketing strategy: the effect it has on the people within your walls.
