Hulu, Spotify, Instagram. All three apps have a different purpose and cater to different wants and needs. But what’s something that they all have in common? What keeps their myriad of users satisfied and engaged throughout their experience? One word: variety. And this variety of content leads to a wide range of consumers.
These apps recognize that their audiences are diverse and have various interests. You won’t just find comedy shows on Hulu, but everything ranging from horror to family classics. Spotify doesn’t just allow users to stream pop songs but provide music catering to all tastes. The same goes for Instagram, with hundreds of thousands of pages and trendsetters, each catering to different hobbies, communities, and beliefs.
