The role of an agency is more than that of a buffer between your company and the media. Even as marketers begin to shift in-house and try to negotiate media deals on their own, the value of an agency remains strong. On top of the fact that negotiating deals is often much more complex than many realize, the right agency partnership can bring value to your campaigns that you couldn’t find elsewhere.
The greatest value comes down to one simple factor: experience. Agencies can lend the weight of experience and the power of expertise to your campaign. Rather than focusing on the marketing efforts of your company alone, agencies have the ability to bring the breadth of their client portfolio to the table.
