The COVID-19 pandemic has abruptly disrupted every aspect of business operations, leaving many companies scrambling to craft an effective strategic response. In the wake of the crisis, it seems as though we’ve been hit with an overabundance of information and news content focused on doom and gloom. In order for businesses to remain effective and competitive during this epidemic, the focus must be shifted away from fear and towards being proactive. It’s been incredible to see how many brands have been able to spin the narrative already.
