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You’ve set up a fledgling of a business, found enough support to get you over the first hurdles and you’re ready to progress to the next stage. You’re considering raising money on an online investment platform. Great – now what? With the rate the sector’s evolved over the past few years, where do you even start?
Here are 26 words to get you thinking.
A – Audience
Know your audience. Most people won’t be specialists in your market or product, so don’t treat them as if they are.
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