When you think of the word “branding,” what comes to mind? Maybe you think of logos you associate with a popular company, such as two golden arches that create an “M” or a curved check mark widely known as a “swoosh.” If you guessed McDonald’s and Nike, you’re correct! Despite surface-level understanding of how powerful and recognizable large brands like McDonalds and Nike have become, branding goes far beyond logos and color combinations, and it’s just as important for smaller companies to prioritize their branding as it is for companies as big as Nike.