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The CMO’s newest assignment: Talent acquisition

Over the past year and a half, I’ve noticed a new trend: CMOs are asked to advise, and in some cases lead, their company’s talent acquisition efforts.

I’m not suggesting that they’re screening applications. Rather, they’re being called upon to attract potential candidates by telling a compelling employee experience story. In other words, they’re tasked with articulating why the best and the brightest would want to work at their companies.

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