Let’s talk about the future of customer experience. I’m often asked about it, and I’ll tell you this universal truth:
Customers will expect more than we can give them.
You heard that right. We are reaching a point when expectations will become so high that it will be challenging for us to keep up with them.
What can we do? Just build a bunker and wait it out, I suppose.
Or instead… We can start looking for ways to build a better business today that will serve our customers tomorrow.