Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2019 Benchmarks, Budgets, and Trends—North America research. The ninth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes.
The 44-page report provides a snapshot of the current state of B2B content marketing while providing insight into how the most effective content marketers do things differently. The survey featured many changes and saw the addition of new questions that better reflect the maturation of the B2B content marketing discipline.
