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The Pros and Cons of Working with an ‘In-Industry’ Marketing Agency

February 21, 2020

The riches are in the niches. Have you heard this cliche? It’s often used when talking about entrepreneurs. It has also helped many marketing agencies focus on one or two specific industries. But is it the right decision for your brand looking for an agency to work with?

When a marketing agency focuses in on one particular industry and becomes a sought-after expert in that niche, they’re often pretty successful.

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