We instinctively use stories to understand the world around us and to influence each other. Stories are what give our ideas and experiences meaning.
I teach, speak, and write on the topic of narrative intelligence, which is the idea that stories are the most powerful tool we have for behavior change. Through my work helping leaders from Fortune 500 companies and startups alike tell stories to transform behavior, build inclusive culture, and communicate new ideas, I know the impact that stories can have. But I also know just how much business owners struggle to use stories to create an emotional connection, build their brand, and sell their bold ideas.
