Whether you have been blogging for years or are just getting started, it’s a good idea to take time to make sure you have developed a content strategy that offers your readers helpful content at every stage of their journey with you. If you haven’t taken the time to map out your ideal reader’s or buyer’s journey yet, I hope by the end of this post you will see how valuable it can be to do so.
Expanding your audience will always include gaining new readers who are beginning to explore the services or products you provide. While you are an industry expert, not all your readers will be ready to consume advanced information. Whether readers are a month behind your educational pursuits or decades, if you only provide content currently relevant to you, you miss out on building relationships with new readers.