Building your company’s brand, a core vision, values and customer promise takes time, effort and resource. But to make your brand come alive for your customers it takes more than just the marketing department to be engaged.
Every member of staff is an ambassador for your brand. Every interaction whether it is with your retail staff in store, your call centre employees dealing with a service problem, the technical people helping a customer with the operation of your product or your finance department dealing with an invoicing issue.
