A new employee is a new employee and talent development is talent development. It’s all HR’s domain, right? Wrong, at least when it comes to sales.
Whether you’re starting, growing or running your business, treating and managing sales talent like the rest of your talent is a costly mistake. It can be also a persistent roadblock for maximizing sales productivity and growth.
While cultivating talent organization-wide is important, the sales function is inherently different. It’s the only role directly responsible for revenue production. Even with the perfect product and go-to-market plan, if you don’t succeed in getting your salespeople ready to sell, you can jettison the rest of your strategy.
