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Understanding the flexible consumer lifestyle

September 12, 2022

Via: LSE Blogs

Why are many people these days abandoning secure jobs, ownership, and other traditional status markers of success and embracing change, instability, mobility? A new generation of very changeful consumers is emerging, with individuals who embrace precarity not only in their professional lives but also regarding nearly all other aspects: they eschew ownership and daily routines in favour of nomadism and constantly renewed experiences.

What is the flexible consumer lifestyle?

Slash careers (e.g. writer/photographer or lawyer/blogger) and digital nomads are not exactly new. But the flexible consumer lifestyle is a step further – another step away from the established life trajectories of industrial consumer society, where stable careers and home ownership were once viewed as markers of success and identity.

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