Nowadays, we’re easily distracted by constant stimuli, especially if it’s on the internet where there’s 24/7 news, unlimited video and music streaming, as well as inboxes that light up every minute with new messages and emails.
This means whenever a new visitor lands on your website, it’s likely that what you’re offering is NOT their only focus as that person has probably opened five or more tabs in just one browser.
So, how exactly can you keep someone engaged long enough on a website to understand a product or service, develop trust and then make a transaction?
