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What Is the Purpose of a Press Release? What Exactly Is It?

Do you want to improve the public relations of your company while also drumming up excitement and interest? Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image.

According to The Museum of Public Relations, press releases have been officially in existence since 1906, when Ivy Lee issued a “Declaration of Principles” to the press and public for his client. But are press releases a relic of the past now?

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