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What’s In a Brand? When and How to Rebrand Your Business

July 22, 2021

When William Shakespeare wrote his famous ‘What’s in a name’ line, he probably hardly envisioned that the names of his characters would sell all kinds of consumer goods and services some four hundred years later. From Hamlet cigars to Ariel washing powder, we have lots of brands pointing back to Shakespeare’s massive legacy but at the same time proving that he was not so right. Names are important, and brands especially so.

Why branding matters

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