Influencer marketing agencies can be a real asset to your business, delivering rapid customer engagement and expansion of your audience base. However, many companies are hesitant to enter into the world of influencer marketing, either by hiring an agency or by pursuing this strategy in-house.
In some ways, this reticence is justified. Influencer marketing is more complex than traditional approaches such as email marketing and content marketing, especially for teams that lack the skills to assess the effectiveness of influencer outreach. On the other hand, if handled correctly, influencer marketing can be extremely effective.