No matter how great your employer brand is, if you’re not active in the right channels, you won’t be able to reach the candidates you want, engage with the employees you have, or build the reputation you deserve.
Visibility is everything, but too many brands don’t properly optimize the channels they’re in—or strategize which channels might be best for them. It’s understandable. There are a ton of options, and with limited time and resources, it can be challenging to know where to put your energies. That’s why we’re taking the guesswork out of the game.