“Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They become the trusted sources who move and inspire people with innovative ideas; turn ideas into reality and know and show how to replicate their success. Over time, they create a dedicated group of friends, fans and followers to help them replicate and scale their ideas into sustainable change not just in one company but in an industry, niche or across an entire ecosystem.” – definition by thoughtleadershiplab.com
In my previous post, “Are you ready for a post-pandemic narrative?“, I made a plea to stop whining about COVID-19 related challenges and start seizing new opportunities. Which is extremely relevant for corporate communicators, content marketers, and thought leaders.
