So, who’s winning? The disruptors or the incumbents? While incumbents often get a bad rap, the truth is that for every sector where technological change has enabled fleet-footed digital disruptors to innovate business models, there are even more where established players still prevail. (As an example of the latter, try to name your favorite web-based pharma giant.)
As the next major technological wave rolls forward—think artificial intelligence, the Internet of Things, blockchain—we believe many incumbents stand a good chance of prevailing yet again, provided they move fast and at scale.
