When starting a company of any sort, one of the most important things a new owner can do is set up a direction for the future. Strategy is the guiding factor to maintaining a competitive edge.
To build a game plan, you have to take a step back and assess where the business is at the moment and where you want it to be in the future. This sets up a long-term goal that you eventually want to achieve in the near future. That can be anything from growing the company with more employees, filling a certain number of orders by the end of a specific time frame, increasing sales or growing the revenue stream. These long-term goals are aims that can take a while to achieve.
