It’s a new year, and the prediction headlines are everywhere. But staying up-to-date can be a little overwhelming. What are the latest B2B marketing trends? What’s the hot new thing to experiment with? What should you leave behind, and what should you keep doing? Personally, when it comes to predictions, we like to turn to a reliable source: proper data. Luckily, now that the 2022 marketing research reports have dropped, there’s plenty to dig into—and plenty to learn from. Hence, we decided to do the heavy lifting for you by combing through it all to identify the most interesting and useful insights to help you craft a truly successful content strategy this year.
