A good small business marketing strategy often includes a number of different components. Public relations, social media, email marketing, blogging and online ads may all factor into the mix in some form. But in some cases, those different categories tend to overlap. This is especially true when it comes to social media and public relations. Social media platforms offer tons of potential benefits for improving PR strategies.
Heather DeSantis is uniquely familiar with this blend. As the founder of Publicity for Good, DeSantis helps top brands form their PR strategies using modern tools and methods — including social media. She recently spoke with Small Business Trends to discuss this fine balance and share tips for entrepreneurs. Here are some top insights.