Facebook is among the most used social media platforms for communication and interaction. As a marketer, you can create your business page and build connections with your potential customers and followers. Generally, valuable content, video posts, and the classic organic post are the standard type of posts.
Besides that, Facebook also offers you to advertise your products or services through paid ads. You can target a specific audience by using keywords, interest signals, demographics information, etc. Also, you can set up a Facebook custom target audience for retargeting those who have already visited your website or app.
