Featured snippets are prime real estate in the SERP. They sit at the top of the organic results and immediately grab the attention of searchers.
They’re also increasingly common. Featured snippets are now present on 23% of all Google SERPs and get 8.6% of clicks, on average. If you’re doing SEO, you need to be optimizing for featured snippets.
What Are Featured Snippets?
Featured snippets are short extracts of information displayed at the top of Google search results. The content in a featured snippet provides a concise and clear answer to a query so that a searcher can quickly find the information they need.
