Customers go through a journey before they commit to a purchase. As a small business owner, it is your duty to engage and interact with them until they do so. And when they do, you continue to nurture them so they become your brand’s advocates.
With content marketing, you can convert random online searchers to website visitors, make them a part of your tribe and drive more sales by consistently providing them with valuable information.
You also get the opportunity of boosting your website traffic, amplify your brand awareness, improve backlinks to your website, build more credibility and increase your ROI.
