Instagram is more than just the leading repository of latte art.
It has more than one billion monthly active users – yes, billion with a “b.” And while the majority of users are in the U.S., it has a massive presence globally, with big user bases in India, Brazil, Indonesia, and Russia.
Instagram also skews young and hip, with the under-30 crowd making up about 60 percent of the platform, and teenagers are drawn to it in growing numbers.