Media coverage is a great achievement, but it should not be thought of as a destination. It is better to see it as a springboard that can propel you toward the next piece of coverage. If your goal is to be recognized as an industry leader, getting media coverage should trigger a flurry of follow-up steps aimed at gaining even more coverage.
So, when you get quoted in an article, interviewed on a podcast or featured in a listicle, take a moment to celebrate. Then, while the press is still hot, leverage the snot out of it. Here are 10 tips for getting the most out of your media coverage.