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12 Brand Archetypes and How They Can Help Your Business

May 19, 2023

Ever wonder how those big brands get in your head and stay there? It’s not magic; it’s archetypes. Brand archetypes are the template or persona that a brand adopts to become memorable, trusted and loved.

So, let’s explore how popular brands like Disney and Tesla activated these archetypes to build dedicated fanbases and how you can apply these archetypes to any brand to boost loyalty and bottom-line results.

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